From Chaos to Clarity: Simplifying Media Workflows with Content Accessibility

From Chaos to Clarity:

Simplifying Media Workflows with Content Accessibility

Making everyday post-production smoother with Projective and Pixitmedia

If you work in post-production, you know things can get hectic, fast. Projects come in at all hours, assets live in a dozen places, and just keeping track of what’s where—and who’s working on what—can eat up hours of your day. As teams grow and people start working from different locations, this mess only gets harder to manage. More storage might help for a while, or you might bring in some new tool, but often the big-picture problems don’t really go away.

At the 2025 NAB Show New York conference, John Harris from Projective spoke directly to these challenges. He broke down a straightforward approach for post-production teams to keep projects moving, assets findable, and deadlines on track by combining Projective’s Strawberry, Pixitmedia’s Pixstor storage, and Ngenea solution for managing and archiving media. John explained how these tools work behind the scenes to make your workflow smoother.

How Post-Production Has Changed

Post-production isn’t what it used to be. Instead of everyone in the same building, you might have editors, producers, and assistants working from home, from the office, or occasionally from other time zones. Media isn’t just on the server down the hall—it lives on different storage, in the cloud, and in long-term archives. It’s easy to lose track, and even harder to keep everything moving smoothly.

That makes it tough to answer simple questions:

  • Does the right person have the files they need?
  • Can editors pull up footage from old projects without chasing someone down?
  • What’s the fastest way to get a project out the door without duplicating work or losing files?

These challenges aren’t solved by just adding more drives or sticking another tool on top of the stack. You need a way to bring all your media, project info, and users together, so everyone can find what they need, work fast, and stay in sync.

Projective + Pixitmedia: Tying It All Together

Instead of making post teams jump between tools and folders, the seamless integration between Strawberry, Pixstor, and Ngenea lets you run your workflow from a centralized system. But what sets this solution apart isn’t just how it brings files together—it’s the way it removes busywork and risk with automation and intelligent data handling.

Project Creation and Permissions – Save Hours and Prevent Headaches

One of Strawberry’s standout features, as John’s keynote highlighted, is its ability to automatically spin up new projects from templates. Let’s say you’ve got a standard folder structure, naming convention, and access rules for each show or client. Instead of recreating it all by hand—and risking a folder in the wrong place or a missed permission—Strawberry does it for you, every time.

Post-production isn’t what it used to be. Instead of everyone in the same building, you might have editors, producers, and assistants working from home, from the office, or occasionally from other time zones. Media isn’t just on the server down the hall—it lives on different storage, in the cloud, and in long-term archives. It’s easy to lose track, and even harder to keep everything moving smoothly.

As John noted, With Strawberry, you’re not wasting time building out folders and permissions for every new job. The templates take over, so projects are always set up right, from the start.

  • Project templates: Choose or customize templates for each type of job (commercial, doc, promo, etc.). Projects always start off organized the right way.
  • Automatic permissions: Strawberry assigns permissions based on roles as soon as a project’s created—no more “who should have access to this?” emails.
  • Fewer mistakes: Standardizing this process means less room for human error, so you don’t end up with the wrong assistant in the wrong project, or a missing folder right when you need it.

In John’s words, It’s all about giving the right people the right access, automatically. You can get new editors working on the right project straight away, and you’re not chasing up permission requests at 11 PM.” 

You can even integrate this process with a resource management tool like Asana, Wrike, or Monday.com, or a post-production-focused tool like Freispace. This provides incredible capabilities to further automate project and workspace creation.

Smart Storage: Hard Links & Deduplication

Technical teams know all too well how space gets eaten up when versions pile up or assets are copied from folder to folder. John dove into how this headache is solved by combining Strawberry and Pixstor.

With our hard link approach, you don’t get multiple physical copies of the same asset,” John explained. “Editors and producers might see the same file appear in several places, but the storage only records it once. That means no wasting drive space with duplicate media.

  • Hard links: Users can organize and access files where they need them, but in the background, Strawberry and Pixstor keep only one true version. So, if the same clip is used in multiple edits, you’re only storing it once.
  • Deduplication: When a file is uploaded, the system checks if it already exists in storage at the block level. Duplicates aren’t stored again—they simply reference the original. This keeps storage lean, cuts down confusion, and protects against accidental deletions.

As John put it, You can have ten projects using the same b-roll—you’re not eating up ten times the space, and you’re not worried about someone deleting it in one place and losing it everywhere else.”

Automated Media Movement with Ngenea

John also addressed the pain of tracking media across active storage, nearline backups, and deep archives—a process that too often involves spreadsheets or frantic Slack messages.

Ngenea does the heavy lifting for you. Need last year’s promo files? They’re moved back into your fast storage automatically, right when you need them. Done with a project? Ngenea archives it safely, without making someone babysit the process, John emphasized.

  • Automated file movement: Editors and producers don’t need to think about where the media is—the system brings it to the right place as needed.
  • No more manual archiving: No risk of someone forgetting to back something up, or leaving old media sitting on expensive online storage.

Real-World Impact: Faster Work, Fewer Headaches

By bringing Strawberry, Pixstor, and Ngenea together, the technical and creative teams can spend less time fighting with folders and storage, and more time creating. John summed it up nicely: “It shouldn’t matter if the footage is on-prem, in the cloud, or archived—you just want to find it, use it, and move on. That’s what we built this workflow to solve.”

The upshot? You get:

  • Projects set up right, fast, every time
  • The right people on the right tasks, without waiting on IT or admin
  • Storage that stays lean—no duplicate files clogging things up
  • Archived material available when you need it—automatically

To learn more about how to break free from application silos and archive bottlenecks through our combined solution, explore the solution brief HERE.

Things Get Easier. That’s the Point.

At the end of the day, smooth workflows mean less stress and more time to focus on the work you actually care about. John encouraged teams to think bigger: We’re trying to give post teams their time back—because when the technology just works, you get to focus on what you do best.”

Watch the full speaking session from John at the 2025 NAB Show New York, below.

Ready to spend less time organizing and more time creating? Contact us today to see how Strawberry, Pixstor, and Ngenea can help you and your team cut through the chaos—and get your best work done.

Published: 26 November 2025