Projective is dedicated to revolutionizing how content production happens. By focusing on the creative user and providing innovative technical solutions to production storage problems, Projective offers a fundamentally different approach to production storage and editing projects. Strawberry, Projective’s flagship Production Asset Management application, was created by editors for editors, and is a recipient of the IBC Broadcast Engineering Award. Strawberry is used by broadcasters, production houses, ad agencies, film schools, and sports clubs worldwide.