Demystifying Post-Production Projects
by Derek Barrilleaux, CEO of Projective
Whenever we talk to creative teams in post-production, the focus is always on their projects—whether it’s Avid Media Composer projects, Adobe Premiere or After Effects projects, or client projects. Our mission is to streamline and accelerate these project-based workflows… which might just be why we chose the name Projective
When I mention the word “project” to most customers, their minds understandably jump to the .prproj, .aep, .avp files—the project files. But what we’re actually talking about is a much broader, more powerful concept. And it provides the context for how Strawberry can simplify every aspect of your post-production operations. Let’s take a moment to dive into this.
What Is a Post-Production Project?
Let’s look at a typical sample project.
You’ll immediately see the folder structure and project file, but the project includes much more:
- •Assets: Video, audio, graphics, and other media used in the editing project. Perhaps some related spreadsheets, documents, or PDFs that aren’t being used directly, but are still relevant.
- •Metadata: Critical labels and associated information that ensure assets are easy to locate, manage, and organize.
- •Folder Structures: The physical directory system mapping how files are arranged and stored.
- •Location: The physical or cloud-based repository where all project assets are housed.
- •Permissions: Team member assignments and access rights to ensure materials are only accessed by the right people.
- •Project Files and Databases: And yes, the actual application-specific project files, bin information and databases that the creative application requires to work.
And this is without factoring in the everyday baseline chaos of post-production. Editors are overwhelmed with manual tasks on top of their creative work, while admins are stuck manually creating workspaces, managing security, and constantly putting out fires.
The Strawberry Approach to Post-Production Projects
Strawberry redefines post-production project management by creating a unified, intelligent environment for managing these key components of creative projects. It offers more than just a tool for organization; it provides a foundation that helps teams work smarter. Here’s a partial list of the benefits of that structure:
1. Comprehensive Project Container
When an artist or editor opens a project in Strawberry, they are presented with a dedicated workspace for that project. It’s like plugging in a USB drive, with all the folders, assets, and project files neatly organized—everything associated with the project in one place. Within this workspace, editors can freely add material, create folders, and organize as they normally would. However, since the project is stored on shared production storage, all footage, bins, and project files are instantly accessible to other contributors. The organization now has complete control over where the project content resides, while the creative staff can work intuitively.
This comprehensive approach offers several benefits:
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- 1.Enhanced Security: Maintain control over where your content is stored and who can access it, down to the project level.
- 2.Faster Turnaround: Creative teams work efficiently by knowing exactly where to find what they need, eliminating guesswork or time spent navigating to multiple storage locations, servers, MAM systems, or cloud services.This comprehensive approach offers several benefits:
- 3.Intelligent Automation: With the predictable project structure, real automation becomes possible, enabling you to handle more projects with the same resources.
2. Elimination of Duplication
That creative teams can be chaotic has become a cliché (albeit mostly true). That chaos leads to massive duplication and strain on IT and production. By automating the workspaces for projects, our technology enables the sharing of assets between projects without duplication. Across our customer base, we see on average over 50% of the total storage capacity can be saved. What would you do with an additional 50% production storage?
3. Fearless Archival
Additional economies of scale can be achieved by archiving content. However, for most post facilities, the archive is a black hole, making it difficult to archive projects and their associated media. With Strawberry’s project structure, it becomes much easier to archive project containers while preserving proxies, metadata, access privileges, and project files. The archive becomes an integral service to daily post-production work, rather than a place where content goes to die.
4. Persistent Permissions and Structures
Security models can be applied at the project level with Strawberry, so access can be easily granted per project, rather than on a share, folder, or server basis. This massively simplifies access control for the organization, on-boarding freelancers becomes easier, and content is locked down when not in use. Plus, Strawberry integrates with your authentication, SSO, and MFA services.
5. Project-based Metadata
Security models can be applied at the project level with Strawberry, so access can be easily granted per project, rather than on a share, folder, or server basis. This massively simplifies access control for the organization, on-boarding freelancers becomes easier, and content is locked down when not in use. Plus, Strawberry integrates with your authentication, SSO, and MFA services.
6. Flexible Deployments
Strawberry is application-independent, storage agnostic, and architecture neutral. That’s a lot of words, but the point is you can pick your creative tool and make best-of-breed storage and technology decisions without having to throw out your post-workflows. This also makes our customers future-proof, because they can easily move to new tools and platforms as the business desires and technology evolves.
The Future of Post-Production Projects
The media industry is rapidly advancing, and so are the demands on creative workflows. By defining a “project” as a complete ecosystem of assets, metadata, and permissions, you can unlock new levels of efficiency and control.
Strawberry empowers teams to transform their post-production operations by:
- •Centralize all project elements for instant access and smart search.
- •Maximize storage efficiency and confidently archive all project data.
- •Simplify security with seamless, project-based permissions.
- •Future-proof your operations with flexible, agnostic deployments.
The days of fragmented post-production systems and chaotic workflows are behind us. With a solution like Strawberry, teams can focus on creativity and innovation instead of logistics.
Book a demo today and discover how Strawberry can redefine the way you approach
Published: 30 October 2025