A media asset is “unmanaged” when it shows up as a master clip in your open Premiere project but isn’t located in the Strawberry project on shared storage.

That’s the definition. It’s a narrow one, on purpose.

Everything else on your timeline is inside the project. An unmanaged clip is somewhere else.

The uncomfortable truth is that no amount of process discipline stops this from happening from time to time.

You can write operational documents. Run inductions. Stick posters on the wall of an edit suite. A freelancer will still start on Monday with a hard drive, and a client will still send the one thing you needed as an email attachment.

The Strawberry Adobe Premiere panel watches for unmanaged media assets in your editing project.

Every few minutes it quietly scans the project for files that might be in the wrong place. If you have master clips outside the Strawberry project, it copies them to the right location and relinks.

No need to leave the application. No hunting through Finder for where the file actually ended up.

The editor stays in the timeline, which is the only place they wanted to be.

Combine this with everything else the Adobe Premiere panel lets you do, and Strawberry becomes more than a way to keep creative projects organised. It becomes a tool that helps editors get their jobs done quicker.

That could mean synchronising markers between editors and reviewers in Strawberry. Or tapping into a wide range of search tools that let you find exactly what you’re looking for, as quickly as possible.

Searching inside the Adobe panel works the same as in the native Strawberry client application, for projects and for assets.

Your entire historical library, including material archived to tape or the cloud for years, is accessible. Individual assets can be restored in a single click.

And if you don’t know the name of the file you’re looking for, that’s fine. Strawberry lets you search visually and within audio transcripts using its media intelligence tools.

Media Prima uses the Strawberry Adobe Premiere panel, giving users access to Strawberry projects and files from within the editing tool, alongside the Strawberry web-based interface that lets people outside the edit suites participate in the workflow.

ZDF Digital uses Adobe panels in both Premiere and After Effects workflows, on top of the Avid workflow they already run.

The honest version of the pitch is narrow, and it’s better for being narrow. Strawberry doesn’t stop your team receiving files through channels you never approved. It finds those files where they’ve landed inside the Premiere project, shows them to the editor in a list, and puts them on the shared storage in two clicks. The project stops being a mixture of managed media and one person’s desktop.

Editors keep working. Producers keep annotating. The 6pm Friday call about a timeline that opened empty stops being part of the job.