No More Manic Monday: Strawberry Makes Resource Management simple

There are still WAY too many manual processes plaguing creative production. And the more projects you have on the go, the more tasks add up, and the more time gets lost waiting for someone to do something. Post-production teams and creative agencies often find themselves juggling multiple projects constantly battling issues like resource mismanagement, security vulnerabilities, and time-consuming manual processes. These problems can derail projects, causing delays and increasing costs. Project management tools like Asana, Wrike and Monday.com are helpful in managing one side of the equation, but are often disconnected from post-production tools.

This is where Projective’s Strawberry can introduce significant time-savings seamlessly integrating your project management tool of choice with your post-production environment.

The real magic of Strawberry is how it automates project and workspace structure, including access control and metadata, on the shared storage. This predictable structure provides an ideal foundation for scaling post-production, and that value really gets magnified in the context of scheduling or resource management tools like Monday.com, Click-up, Asana and Wrike. Strawberry’s tight integration with these tools allows customers to schedule, set, and assign teams in their resource management system, and those assignments flow seamlessly – automatically – into actual editing projects and workspaces on the shared storage.

Think about the number of manual steps that can be saved:

Project folders and structure on the storage can be standardized and created automatically.
Access for users can be assigned and revoked automatically (freelancers, anyone?) based on upstream scheduling.
Project files for the creative application can be automatically created
Project status flags can be set and updated, and…
Finished projects can be automatically archived.

This level of integration not only streamlines operations but also enhances security. By automating the project and workspace process, Strawberry minimizes human error and reduces the risk of data breaches, ensuring that sensitive content remains protected.

Thanks to Projective’s open API, integrating Strawberry with popular project management tools is quick and easy, and can be configured in minutes.

Once integration is in place, producers and project managers can create projects in their project management tool of choice, assign resources and track project status easily. As projects advance through various post-production stages, Strawberry can trigger status updates in the project management application. This keeps everyone aligned, saving significant time and effort by eliminating the need for manual communication of changes and system updates.

Here’s a quick video of how projects from Monday.com are automatically created in Strawberry, with their associated permissions and metadata.

Mawave, a leading social media agency based in Europe, provides a compelling example of Strawberry’s resource management integration. The agency sought a solution to automate tasks in their creative projects, enabling users to save time they would otherwise spend on manual work or waiting for others to finish these tasks. Projective’s cloud-based framework, Strawberry Skies, offers the flexibility and functionality needed to support Mawave’s dynamic workflows. By integrating Strawberry into their creative workflows, the agency is set to reclaim approximately 800 man-hours each month, currently lost to manual procedures and approval bottlenecks.

Integrating into Mawave’s existing campaign management tools like Asana and Slack enabled their teams to immediately benefit from using Strawberry Skies. By automatically creating projects based on Asana tasks and providing real-time updates on progress, Mawave was able to remove hundreds of hours of manual processes in their first month of using their system.

If you’re an existing Projective customer, integrating Strawberry into your project management tool takes less than 30 minutes and offers numerous benefits, from increased security and efficiency to significant time savings.

For creative teams and agencies looking to eliminate cumbersome administration tasks from their post-production workflows, Strawberry helps reduce friction and accelerates time-to-value. Contact us today for a lightning-fast demo of our resource management integration capabilities.