SCALING POST-PRODUCTION WITH STRAWBERRY
Strawberry by Projective brings efficient workflows to one of Germany’s busiest broadcasters.
WELT – GROWING AUDIENCES DRIVE INCREASED PRODUCTION
As one of the two main News Television stations in Germany, WELT delivers 24/7 news and documentaries to millions of viewers every day. Content is served across free-to-air terrestrial TV, OTT and digital platforms, as well as print. The WELT brand stands for progressive, high- quality and dynamic topics such as politics, finance, sports or science, delivering the latest global news and reports to viewers across all platforms. With growing audience demands for both short- and long-form factual content, WELT’s content creation unit required an efficient approach to managing the increasing volumes of projects and media assets. The need to deliver quality output while meeting tighter deadlines called for revamped post-production workflows.
- Meet the increasing demand for more post-produced content & tight deadlines
- Efficiently share projects between creative teams
- Implement IT-standard, scalable production storage
- Automate project creation and structure
- Reduce internal support and maintenance
- Strawberry by Projective to enable collaborative
- Avid® MediaComposer® bin-locking on Dell PowerScale
- Use of Strawberry project-based metadata to efficiently store and locate content
- Easy review & approvals with Strawberry’s Gallery function
- More structure and control enable to deliver higher production volumes
PRODUCING MORE WITH THE SAME RESOURCES
WELT’s post-production team works on in-house produced documentaries as well as international documentaries that require localization for the German market. Creative teams had traditionally worked in silos, using local drives and finding it difficult to share projects and content. “I used to call them local heroes …” says Jost Klitzsch, Senior IT Architect at WELT — “the only project-sharing possible was done by exchanging hard drives!”
Jost joined WELT to support their infrastructure and operations. One of the first areas he wanted to address was the ability to centralize and share post-production projects, introducing highly efficient and productive workflows. Having previously implemented and used Strawberry by Projective for several years at another production house, Jost had no doubts that it was the right platform for collaborative documentary post-production at WELT. He had a clear vision to modernize obsolete processes and help WELT’s creative teams gradually move into modern and scalable production.
JOST KLITZSCH, Senior IT Architect at WELT
IT’S ALL ABOUT THE BENEFITS
Introducing Strawberry at WELT’s post-production facility has brought tangible gains to both users and technical teams.
CREATE MORE IN LESS TIME
the first noticeable change has been how much users like Strawberry — it makes their day-to-day work much easier, saving them hours of administrative tasks that they reinvest in creative work.
SEAMLESS PROJECT SHARING
creative teams are now able to share projects without the need for physical drives, so they can quickly locate the content they need.
TAME THAT METADATA
before Strawberry, metadata was logged on spreadsheets… most of the time! With Strawberry, newly ingested content has mandatory project metadata fields that ease content discovery both for production and archive.
SPEED AND CONTROL
with automated storage structure and dedicated project workspaces, editors have increased their output to meet production deadlines!
“For the technical team, the best thing about Strawberry is that it just works. We barely have much to do with it, and that’s great for peace of mind!”
Jost Klitzsch, Senior IT Architect, WELT
Over the last year, WELT has seen a huge increase in the demand for more production volumes, needing to deliver more content across more platforms. Having Strawberry in place has helped them meet deadlines by efficiently managing a growing number of in-house productions with large amounts of content. And all this without increasing the number of editors!
BY THE NUMBERS
A LONG-TERM PARTNERSHIP
When the time came to modernize its post-production workflows, WELT’s choice of product was clear: nothing beats Strawberry for efficient collaboration and automated project management. But for Jost, working with the Projective team was also key:
“They are smart and work fast, delivering to the needs of each individual customer and investing in long-term, two-way partnerships.”
At Projective, listening to our customers and implementing the features that matter to them, has contributed to making Strawberry a much better product, ultimately benefiting all our users.
A BRIGHT FUTURE AHEAD
WELT’s technical team plans to continue implementing additional capabilities with Strawberry, such as housekeeping policies and automated reporting as well as rolling out Strawberry and Dell PowerScale to other groups.
To respond to increased production needs, WELT will build new edit suites over the next few months. Now, with Strawberry being independent of the editorial platform, Jost and his team have implemented a project management solution that is future-proof and gives them the flexibility to work with a range of creative tools.
For any production company looking to increase efficiencies, Jost highlights the importance of change management and user buy-in: start with a simple configuration and well-defined workflows. Then gradually introduce more capabilities, allowing users to bring up their own ideas and needs, thus increasing user adoption on the new system.