Projective Technology and LucidLink’s Groundbreaking Integration Enables Cloud Post-Production at Scale

Berlin, January 22, 2024 – Projective Technology, a software company that brings structure to post-production workflows for broadcasters, creative agencies, and production facilities worldwide, and LucidLink, pioneers in enabling instant access to data and real-time collaboration for the world’s most creative companies, are announcing a strategic partnership that enhances cloud-based post-production collaboration workflows, delivering seamless project organization and empowering creative teams to work efficiently across locations anywhere.

The unique collaboration includes the integration of Projective’s post-production collaboration platform, Strawberry, with LucidLink’s remote connectivity solution, enabling users to run their projects in a cloud-first context. The powerful integration brings the best of both worlds: the structure, security, and versatility of Strawberry with the scale and global accessibility of LucidLink, enabling enterprise-level post-production and accelerating time-to-delivery.

“For years everyone’s been trying to run post-production in the cloud. There’s been limited success moving some of the workflows, but latency for true editorial needs remained an issue.” – said Derek Barrilleaux, Chief Executive Officer at Projective Technology. “LucidLink made real-time collaboration and remote editing possible, but to run post-production at scale in the cloud you need a framework that brings structure and efficiency to your editing projects. This is what makes the combination of Strawberry with LucidLink so compelling. Strawberry’s project-based, intuitive workflows, together with LucidLink’s support for remote connectivity, breaks down collaboration barriers and eliminates creative silos.”

 

Essential capabilities such as Strawberry’s review and approval framework, Avid-style bin locking and workflow extensions for Adobe® Creative Cloud are now easily extended to remote users through LucidLink’s remote connectivity features. Downloads from or uploads to LucidLink Filespaces can be accomplished via common web browsers, eliminating the need for users to install the LucidLink client application. 

The combined solution aligns well with MovieLabs’ 2030 Vision, empowering creatives to fulfill its key tenets: to become more efficient, flexible and faster. Launched in 2019 by the Hollywood studios, this bold 10-year vision for the adoption of new technologies to aid in content production, post and VFX, sets out ten principles to establish a framework for more secure and interoperable workflows. The vision is ultimately to give time back to creatives so they can focus on what they do best – creating amazing stories and experiences. 

“Our partnership with Projective Technology brings continued innovation to creative teams, delivering a shared space for real-time, remote collaboration .” – said Scott Miller, Global Partners and Alliances Director at LucidLink. “The integration enables multiple users to easily manage their projects at scale through Strawberry’s content management tools, from anywhere, at the same time, and with the flexibility, security, and performance that LucidLink delivers”. 

“At Projective, it’s our mission to revolutionize how content production happens by eliminating technical and workflow barriers.” – continues Barrilleaux. “Teaming up with LucidLink is the next logical step in our evolution, and empowers content creators to produce award-winning content at scale, however and from wherever they choose.”