Mawave Chooses Projective to Drive Efficiency for Marketing Campaigns

Berlin, October 1st, 2024 – Projective, a leading software provider specializing in post-production workflows for broadcasters and creative agencies, is proud to announce its collaboration with Mawave, a leading agency for social media outcomes in Europe, renowned for producing standout content for consumer brands for the latest platforms. By integrating Projective’s Strawberry Skies solution into their operations, Mawave will enhance the efficiency of their post-production processes, saving valuable time and resources.

In a highly competitive lifestyle and entertainment market, where businesses vie for consumer attention, Mawave stands out in helping their clients create captivating content that resonates with audiences worldwide. The agency achieves measurable social media outcomes through the successful combination of media, data and creative. With a team of over 50 creative professionals, Mawave faced the challenge of maintaining productivity and consistency across its operations. 

With LucidLink already in place, the agency required a solution that enabled them to automate tasks for their creative projects, allowing users to save time otherwise spent on manual work or waiting for others to complete these tasks. After exploring other asset management solutions that fell short of their needs, Mawave turned to Projective. Strawberry Skies, Projective’s cloud-based creative project framework, seamlessly integrates with LucidLink, providing the essential flexibility and functionality to support Mawave’s dynamic workflows. By implementing Strawberry, the agency aims to reclaim approximately 800 man-hours each month, currently lost to manual procedures and approval bottlenecks.

Given Mawave’s rapid growth, they required a partner to assist in designing and implementing the solution. Projective’s collaborative approach to customer engagement was particularly appealing to the agency.

“At Mawave, our focus is on creativity and pushing boundaries translating brands into genuinely engaging social media outcomes,” said Jason Modemann, CEO at Mawave. “Strawberry Skies enables us to focus on what we do best—creating impactful content for our clients, without the burden of coding or configuring complex workflows. The platform eliminates unnecessary administrative tasks, allowing us to channel our energy into fostering creativity and collaboration.”

Projective CEO, Derek Barrilleaux, expressed his enthusiasm for the partnership. “We are thrilled to welcome Mawave to our growing portfolio of forward-thinking clients,” Barrilleaux said. “Being there to support our customers and helping them maximize the benefits of our system is part of Projective’s DNA. Mawave was looking for a trusted partner that could provide a technology solution focused on delivering results without creating operational hurdles. Their commitment to excellence mirrors our own, and we’re excited to support their mission with our comprehensive, yet easy-to-use, collaboration platform”.

Of particular importance for Mawave was the ability to integrate with their production management tools like Asana, and communication platforms such as Slack, ensuring streamlined workflows from start to finish. Based on Asana’s tasks, Strawberry automatically creates equivalent editing projects in Adobe Creative Suite and updates status back when progress is made. Additionally, preconfigured business rules enable instant Slack notifications about critical project updates and deadlines, streamlining internal communication and reducing operational friction across Mawave’s teams. 

Mawave’s decision to partner with Projective illustrates a broader trend among companies beyond the traditional media sector seeking tools to facilitate content creation and automate workflows. This partnership exemplifies Projective’s dedication to providing state-of-the-art solutions that enhance their clients’ everyday operations.