Die Fernsehwerft relies on STRAWBERRY to master the daily flood of news feeds to produce the Sat1 morning magazine


Die Fernsehwerft relies on Strawberry to master the daily flood of news feeds to produce the Sat1 morning magazine


At Fernsehwerft, multiple production teams work on multiple clients that serve multiple projects. This used to result in chaos on the shared storage. The team has to deal with a huge amount of data on a daily basis (50 projects, 1500 files each day). In this case, managing data doesn’t just mean to tag and handle the incoming newsfeeds, it also means to find the right data, which is often named very generically or even numerically. Thus – a big chunk of time was spent searching for files and prepping the post-production suites. With 6TB of data per day, deleting unused content is one of the most critical tasks a Production Asset Management (PAM) system has to be capable of in order to not clutter the storage.

Because of its unique project-based focus, Strawberry can create “deletion lists” based on the creation or modification dates of all projects on the shared storage. This eliminates the manual search for deletable content and ensures that entire projects, including their related media assets, are cleanly removed from the shared storage.

Another major requirement for Fernsehwerft’s PAM has been user and storage access rights management. With Strawberry, producers only see the content that they are supposed to access for their assigned productions. This is especially important when working with freelancers.


“Strawberry is easing our daily production pressure significantly”, says Jost Klitzsch, CIO at Die Fernsehwerft. “With its automated workflows, easy search and deletion functions, Strawberry helps us to manage the huge amounts of data that we have to deal with on a daily basis. Plus, Strawberry is fast and simple to use.”

Thanks to Strawberry’s automated workflows, there is a lot less manual work to worry about. XML parsers extract metadata from ingested media files, which significantly simplifies search and saves a lot of time.

As the majority of editors at Fernsehwerft work with Adobe Premiere Pro CC, they appreciate the close integration into the Adobe Creative Cloud. Cutters can simply stay within their editing application and still have the full control over their data and assets.

Jost Klitzsch adds: “Projective has been able to develop a tailored solution for our needs, which might differ significantly from other Strawberry use cases due to the sheer amount of daily data and time pressure that we are dealing with.”


Die Fernsehwerft is relying on Strawberry as an asset management solution that easily integrates into their multiple Adobe Premiere Pro editing suites. Strawberry is fast and easy to learn, therefore no obstacle for any creative talent. Due to the masses of data the team has been dealing with on a daily basis, efficient search and deletion functions are as much of a must-have as the automated workflow capabilities in Strawberry to manage their workload efficiently.

The Fernsehwerft team also appreciates the fact that Projective can quickly respond to their tailored needs. This close cooperation over the years has helped overall to make Strawberry a mature solution for any News Production.


More efficient use of production storage

01 efficient storage
02 storage management

Creative team freed of storage management tasks

Increased productivity amongst content creators

03 productivity
04 stressfree

More stress-free working environment




Projective delivers innovative products that accelerate post-production for media companies worldwide. With an intimate understanding of creative workflows, paired with cutting-edge technology, Projective’s solutions empower customers to automate their media supply chain. Projective’s collaboration platform, Strawberry, allows content creators of any size to easily scale their post-production capabilities and meet the explosive demand for video content. Learn more at www.projective.io