FAQs

• •Strawberry is a Production Asset Management (PAM) solution that automates the creation and management of project folders and workspaces on shared storage (local, cloud, or NAS), ensuring every video production has a standardized folder structure.
• •It handles access control and permissions — so editors, freelancers or collaborators only get access to what they need; and access can be revoked when the project ends.
• •It automates other “backend” tasks: e.g. creating project files, setting metadata, flagging status (in-progress, review, archived), even archiving finished projects automatically.
• •It’s aimed at post-production workflows, media-heavy teams, agencies and video/freelance environments — where managing hundreds of gigs, multiple editors, shared storage and versioning matters. 
• •Strawberry works as a middleware / glue between a project-management tool (like Asana/monday.com) and the actual file-storage / editing infrastructure. When you assign tasks or schedule projects in your PM tool, Strawberry can automatically translate that to structured folders and workspace setups for the editors. 

In short: Strawberry solves the file/asset management + storage/permissions + project-workspace automation problem — that often becomes a nightmare when you're dealing with a lot of video projects, large media files, many collaborators, different editing stages, etc. It does the boring work for you!

Unlike a traditional MAM that focuses on finished assets, Strawberry focuses on the active production process. A "project" in Strawberry contains every type of media associated with a production—not just the final video file. This makes it easy to find all types of related files (graphics, audio, scripts) in one place, rather than having them scattered.

Beyond general organization, Strawberry specifically addresses: 

• •Media Offline Errors: By standardizing file paths and mounting, it prevents the frustration of "Media Offline" errors in Adobe Premiere.
• •Scattered Content: It solves the issue of unorganized content being scattered across multiple storage volumes, making it hard to find.
• •Freelancer Access: It simplifies the struggle of managing secure access for temporary freelancers.

Strawberry streamlines collaboration by deeply integrating with industry-standard creative tools, including the full Adobe Creative Cloud suite, Avid Media Composer, DaVinci Resolve, Autodesk Maya, and Avid Pro Tools. It bridges your creative work with robust infrastructure, connecting seamlessly to storage and archive solutions like Pixitmedia’s Pixstor and Ngenea, Archiware P5, and various cloud platforms, including AWS and LucidLink. Designed for enterprise scale, the platform also secures and centralizes your workflow through support for Active Directory, LDAP, communication tools like Slack, and project management integrations with Freispace, Asana and Monday.com.

Strawberry brings much-needed structure and automation to your Adobe post-production workflow. For Adobe Premiere Pro and After Effects, it provides a panel that allows your creative team to manage projects and media assets directly within the application.

Strawberry helps you by:

• •Automating project creation: It creates standardized project folders and workspaces on your shared storage (local, NAS, or cloud), ensuring consistency across all your Adobe projects.
• •Managing access and permissions: You can control exactly who has access to which projects and files. This is perfect for managing freelancers and collaborators, as access can be granted and revoked easily.
• •Streamlining back-end tasks: It handles things like setting metadata, updating project status (e.g., in-progress, review, archived), and even archiving completed projects automatically.
• •Reducing storage costs: Its built-in deduplication ensures there is no duplicate content on your storage. This prevents storage bloat and directly saves on storage costs.

This means your editors can spend less time on manual organization and more time creating, all within their familiar editing environment.

Getting content into Strawberry is designed to be seamless and intuitive. Because Strawberry manages the storage layer your creative applications are already connected to, content is typically ingested as part of your normal workflow. When a new project is created—either manually or automatically via a project management tool—Strawberry builds the corresponding folder structure on your shared storage.

Your team then works with files in those designated project folders, just as they normally would. Strawberry monitors these locations, indexing media and allowing users to check assets in and out, add metadata, and collaborate without having to learn a complex new system.

Yes. Strawberry’s modular design means it can be adapted to virtually any workflow, no matter how unique or complex. Whether you’re looking to integrate with your current setup or want guidance designing a new process, our team is ready to help you achieve the ideal workflow for your post-production environment. If you’d like assistance with integration or workflow design, don’t hesitate to contact us.

No, Strawberry is always pointing to the original source files on the server no matter how many editors are working on it.

While Strawberry shares some functionalities with a traditional Media Asset Management (MAM) system, it is more accurately described as a Production Asset Management (PAM) and workflow automation tool.

The key difference is its focus. A traditional MAM is often a library for finished assets. Strawberry is built for the chaos of active production. It’s designed specifically for post-production workflows where teams are dealing with a constant flow of large media files, multiple editors, and complex versioning. Strawberry's core purpose is to organize and automate the process of content creation, not just the final product.

Yes! Strawberry is designed to be "off the shelf" and extremely simple to deploy and use. It provides an intuitive navigation GUI that allows teams to get up and running quickly with minimal training

Strawberry and tools like Asana or Monday.com serve different but complementary purposes. Asana and Monday.com are excellent for high-level task management, scheduling, and team communication. You use them to plan who does what and when.

Strawberry is the "middleware" that connects that project plan to your actual production environment. It solves the technical, file-based challenges that project management tools don't address:

• •It manages the files and storage: When you assign a task in your PM tool, Strawberry can automatically create the necessary project folders, set permissions, and prepare the workspace on your shared storage for the creative team. 
• •It's built for media workflows: Strawberry understands the unique needs of video production, like handling massive file sizes, managing access for editors and freelancers, and automating technical backend processes. 

In short, you use Asana or Monday.com to manage the project, and you use Strawberry to manage the production assets and technical workflow associated with that project. We do have an integration in place for most project management tools, but we recommend you take a look at our partners’ freispace, who are fully focused on the content creation industry.

Strawberry comes in three distinct versions—each designed to match the way your teams work and where your content lives:

• •Strawberry (On-Premises): Designed for studios and facilities that want to keep their production workflows and storage entirely within their own infrastructure. This version delivers centralized project management, strong access control, and workflow automation on local or network-attached storage.
• •Strawberry Skies: Purpose-built for teams ready to take production into the cloud. With Strawberry Skies, you get all the core benefits of Strawberry, but leverage cloud storage and infrastructure for remote collaboration and scalability without the physical hardware overhead.
• •Strawberry Multisite: Built for organizations operating across multiple locations—whether that's different offices, branches, or production hubs. Multisite acts as a bridge, synchronizing users, permissions, and project data across sites, letting global teams collaborate as if they're all working under one roof.

Each configuration is tailored to ensure your workflows remain seamless, secure, and efficient—no matter where your people or projects are.

Strawberry Skies and Strawberry Multisite are both designed to empower creative teams working across locations, but they cater to different collaboration needs.

• •Strawberry Skies is our fully cloud-based solution, perfect for teams embracing remote collaboration or needing access to workflows and media from anywhere. Skies brings all the core Strawberry features to the cloud, with secure storage, automated project setup, and seamless permissions management for distributed teams—all accessible without on-premises infrastructure.
• •Strawberry Multisite is ideal for organizations with multiple physical locations that want to integrate on-premises environments for unified management, archive backup or disaster recovery. Multisite connects your separate Strawberry servers, letting teams at different offices work together as if they were in the same building—while keeping local performance and control.

Choose Skies if you want to operate fully in the cloud; choose Multisite if you need to unify and manage multiple physical sites while maintaining high-speed local operations.