Streamlining Creative Workflows:
Key Insights from Our Pixitmedia Webinar
Creative teams are constantly battling chaos. Fragmented tools, overflowing storage, and inefficient manual processes create bottlenecks that slow down production and stifle creativity. If your engineering team is drowning in day-to-day tasks just to keep things running, how can your organization possibly scale?
In a recent webinar, Projective CEO Derek Barrilleaux and Pixitmedia consultant Andrew Wierzan (who is also Projective’s Workflow Specialist) tackled this exact problem. They discussed how a major global content producer transformed its operations by integrating Projective’s Strawberry with Pixitmedia’s storage solutions. This powerful combination moves teams from a state of chaos to one of streamlined collaboration. Let’s dive into the key takeaways.
The Challenge: A Familiar Story of Production Chaos
Many growing media organizations face a similar set of challenges. Our speakers took the example of a well-known global content producer that was struggling with:
- •Tool Fragmentation: Over 10 production hubs across Europe each used their own mix of applications—Avid, Adobe, Resolve—with no unified project layer or standardization.
- •Constant Storage Pressure: High-performance storage was always full, leading to endless manual clean-up tasks, media duplication, and lost time.
- •IT and Engineering Bottlenecks: Central engineering was overwhelmed with tickets for project setup, permissions, and archive/restore requests, preventing them from focusing on strategic growth.
- •Collaboration Gaps: Without a shared source of truth for assets or project context, teams worked in silos, making collaboration difficult and insecure.
- •“Black Hole” Archives: Archival systems were disconnected and difficult to use, rendering valuable content inaccessible and unusable.
This environment made it impossible for the company to scale. The end-user experience was poor, and the engineering team was perpetually putting out fires. They needed a framework that could bring order to the chaos.
The Solution: A Unified Framework for Creative Workflows
The answer was found in a shared mission between Projective and Pixitmedia: to eliminate manual friction and unify creative workflows. By combining Projective Strawberry for project management and Pixitmedia’s Pixstor + Ngenea for high-performance storage, the customer built a future-proof, scalable solution.
Strawberry: The Core of Project-Based Collaboration
Strawberry provides a prescriptive way of working that organizes creative efforts around the project itself—not folders, assets, or file paths. For post-production engineers trying to manage rapidly growing environments, this project-centric approach is a game-changer.
Key benefits of Strawberry project management include:
- •Agnostic by Design: Strawberry is application-agnostic, supporting your entire creative stack from Premiere and Media Composer to After Effects and ProTools. It’s also hardware and architecture-independent, giving you total flexibility.
- •Standardized Workspaces: By using project templates, you can automate and standardize project creation. This eliminates guesswork for editors and ensures everyone works from a prescribed location, which dramatically reduces “media offline” errors.
- •Project-Level Security: You can’t secure what you can’t locate. Strawberry provides project-level access controls, making it easy and secure to work with freelancers and manage permissions without digging into complex file system settings.
- •Intelligent Storage Utility: Strawberry’s deduplication and hard-linking technology prevents unnecessary file copying. In the customer example, this led to a 5x increase in storage utility—turning one petabyte of physical storage into five petabytes of usable content.
- •Conntextual Search: Strawberry makes your entire content library searchable and visible, whether it’s on primary online storage or in a deep archive. This makes archiving fearless because users know they can always find, browse, and restore their material with a simple click. Strawberry’s modern design reduces visual clutter and minimizes eye strain, making your creative assets the center of attention. Enjoy a more comfortable and focused workspace, perfect for those long editing sessions and late-night deadlines.
The Integration: How Strawberry and Pixitmedia Work Together
While Strawberry provides the project organization layer, Pixitmedia’s Pixstor and Ngenea deliver the high-performance storage foundation.
- •Pixstor offers guaranteed performance right up to the workstation, ensuring smooth playback for multi-stream 4K/8K workflows.
- •Ngenea acts as an intelligent data mover and integration layer, seamlessly connecting your primary storage to more cost-effective tiers like object storage or the cloud.
When a user archives a project in Strawberry, the magic happens behind the scenes. Strawberry communicates with the Ngenea API to move the data to its destination, such as AWS Glacier. Even though the files are in the archive, users can still see and scrub low-resolution proxies within the Strawberry interface. The storage feels bottomless, and the process is entirely automated, freeing creatives from the burden of capacity management.
When it’s time to restore, the process is just as simple. Strawberry and Ngenea manage the entire two-step process of recalling data from deep archives, presenting a simple progress bar to the user. The complexity is handled by the system, not the user.
Read more about the combined Pixitmedia & Projective solution HERE.
Transform Your Creative Workflow
The integration of Projective Strawberry and Pixitmedia proves that you don’t have to accept chaos as a necessary part of creative production. By implementing a unified framework, you can empower your creative teams, free up your engineering resources, and build a workflow that scales with your ambition.
Ready to move from chaos to collaboration?
Contact us today to schedule a personalized demo of Strawberry.
For more details on the collaboration between Projective and Pixitmedia, watch the full webinar recording below:
Published: 18 December 2025